SUBSTANTIATION OF HR STRATEGY IN THE BUSINESS PLAN OF THE COMPANY

The purpose of the article is to improve theoretical and methodological approaches develop practical recommendations for improvement technology development substantiation HR strategy in company's business plan, implementation which ensures an increase level labour potential strengthening competitive advantages. describes content planning, goals developing a tasks that planning solves. process methods plan are considered. typical structure, principles methodology drawing up disclosed. It has been determined most important element general helps defining tasks, company, contributes their through appropriate measures, strategy. essence, classification characteristics formation revealed, implementing characterized. relationship between determined.
 Methodology. An can decisively predict response demands external environment support its behaviour market planning. component subject specific type corporate formed according variant strategy.
 Results. One modern tools strategic increasingly used practice. organizational it functions as regulatory document achieving goals, objectives planned main attract investors, economic activities near distant periods accordance with needs possibilities obtaining necessary resources, documents investments, focusing attention management on problems directions development, clear strategy, desired result activity within certain time. In there need projects, calculations, substantiations. leading place among functional strategies belongs strategies, aimed at improving position company individual units. A approach human resource processes becomes relevant conditions high uncertainty variability operating environment. applying resources personnel management, reflect organization's orientations key issues people management. goal ensure due effective use capital. When forming task determination future changes trends, contribute sustainable company.
 Practical implications. way using opportunities provided by strengthen preserve competitiveness formation, resources. Implementation stage overall plan. For successful course, organization must adhere following rules: firstly, be carefully timely communicated all employees order get from them not only understanding what service do, but also informal involvement implementation, particular, making commit themselves regarding strategy; secondly, heads (material, equipment, office financial, etc.), have form targeted instructions state record achievement each goal. corresponds choose adequate anti-crisis strategies.
 Value/originality. effectiveness depends applied methodology. Among well-known tested international standards UNIDO method, EBRD Goldman Sachs Ernst & Young TACIS method KPMG standards. structure revealing presenting benefits proposed idea. product or service, target audience, assessment competitors, analysis described detail, marketing organizational, production financial plans idea developed. At same time, experience entrepreneurial cited internal enterprise. According methodology, describe sufficient detail functioning itself, list suppliers, sales system, indicate scope well credit history current results. very project revealed superficially. concept will possible when strategically oriented, staff mindset, system applied, enable integrated plans, subordinated set goals.